If you’ve followed this blog or read the PresentationEssentials eBook, you might have noticed that I put a lot of emphasis that when creating a presentation, you should concentrate on one core message. I recently saw an ad that portrayed just this. It was about the Kindle vs. other tablets (I think the Apple iPad as being the most famous one it is implicitly meant here).
The Kindle and the iPad have somewhat different functions, and both systems have their advantages - but in this ad, it is only focused on one core message. And in my opinion: It works!
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